happy 10 years🎂🎁🎈
A cultural gap exists between every set of generations. Musical.ly’s lack of Millennial users is just the start of the gap growing between Millennials and Gen Z. But, what is often forgotten is the parts of culture that co-exist between two generations. Knowing that cultural crossover exists, how can musical.ly connect with Millennials? With a campaign that celebrates music both generations can bond over and has transcended through time.
Get ready to feel old.
We used the apps search functions to make it easy for users to get in on the birthday celebration.
Concept, Art Direction, Copy and Execution by Danielle Gosda and Mikayla Madigan